Behind the Brand – Sole Technology
Sole Technology is the brainchild of skateshoe guru Pierre-Andre Senizergues and serves as the foundation for his various footwear and apparel companies Etnies, Emerica, Thirty Two and Altamont. Today, Sole Tech is a leader of skateshoe technology and environmental business strategies where fashion, function and design work together in harmony. However, back in the early Nineties Pierre-Andre was just a skater with a dream. By riding out the storm of a tough recession, Pieere-Andre and his flagship brand Etnies grew by approximately 600% and established itself as a force within the skateboard community and boardsport culture. This is an in-depth interview between Behind the Brand TV and Pierre-Andre about his ascent to the top and how people with similar dreams can acheive their goals.